Insight rather than overload
We all know that tastemakers, influencers and grass-roots word of mouth are powerful tools in forming and cementing brand reputations. But while you and your company might project one image, for one reason or another the perception of that image might be something else entirely. Welcome NexisAnalytics, your indispensible monitoring tool for risk and reputation management.
What does NexisAnalytics offer?
- Cost-effective focus
Many companies are monitoring media coverage and online comment, however done manually this can be time-consuming, expensive or incomplete. Using NexisAnalytics, you can make your monitoring more comprehensive and more reliable, whilst saving money otherwise spent on external agencies or internal analysts. Our expert analyst team can also ensure you focus efforts on the sites and journalists who are truly influential.
In uncertain times companies can face sudden disruptive events from product recall, to environmental campaigns, litigation to consumer boycotts, and these events can set the wheels in motion for negative chatter and reputation damage. NexisAnalytics pinpoints exactly who is damaging your reputation and helps you devise strategies to tackle the issue. You can also work with us to monitor comment on key partners, customers and suppliers, helping to protect your business by creating an early-warning system that highlights potential bankruptcies, scandals or fraud.
Using a unique mix of multi-lingual data mining and sentiment analysis techniques, supplemented by our in-house analysts' expertise, NexisAnalytics detects trends, tracks coverage by region, source, frequency and tone and automatically monitors internal, online and press coverage through a single interface. It can also monitor competitor movement, partner's reputations and key customers and suppliers, arming you with invaluable insight for business development and strategy.
In short, by using NexisAnalytics you can see what the media movers and shakers are saying about you, your competitors and your partners, good or bad. Through identifying issues and recognising trends you can stay ahead of the game, and be better prepared to exploit opportunities and mitigate reputation risks.