The LexisNexis Solution
Analytics from LexisNexis can show you who your key advocates and critics are, what they're saying – and the impact they have on your revenue. Disruptive events such as product recall, environmental campaigns, supply chain disruption, litigation or consumer boycotts can hit at any time. And they can cost you millions.
Combining traditional and "new" media content with innovative technology enables you to discover exactly who is damaging your reputation and how; allowing you to mitigate risk by designing new marketing and communications strategies to tackle the issue.
It also makes visible new client and competitor insights that you can turn into business advantage, by informing your customer acquisition, product development, risk management, communications or brand strategies.
Spot important trends, new opportunities and potential threats to your business and act on them before anyone else
- Comprehensive eReputation Discovery Audit, enabling you to benchmark your current online media reputation and improve your communications strategy
- Ongoing monitoring and dashboards help you understand how well your marketing and lobbying strategies are working – and enable you to identify new opportunities for your brand
- Automated sentiment analysis in ten languages, including Russian, Mandarin and Arabic, helps you break into new markets
- Continual monitoring of thousands of news sources, websites, blogs, social media and industry sources means you can't miss key insights
- Increase your marketing effectiveness by focusing time and budget on communications activities that make a difference to the audiences that matter.
