Business intelligence. Track your brands online.
Blog Watch from LexisNexis Analytics enables you to track and monitor what the most influential blogs are saying about your companyís brands and services, quickly react to any coverage and identity opportunities that may have previously gone unnoticed, all in a time and cost effective manner.
When bloggers exchange comments about your product, itís like a global focus group. With Blog Watch, you can see what the opinion leaders are saying about you. It provides visible customer feedback, sorted by topic. And it automatically measures the volume of comments and posts, providing an early warning of potential controversies.
You can harness promoters and target detractors, by finding the best channels and sites for online marketing and PR. And Blog Watch can track key words to show you the impact of this activity.
LexisNexis have monitored blog coverage for many European consumer and technology brands, helping them to spot emerging trends, track marketing initiatives, gauge product success and safeguard their brands.
Track customer behaviour and online comment that could make or break your business.
- Prevent online comment damaging your brand
- Measure the success of your social marketing
- Monitor up to 50 key topics for a fixed-price subscription
- Monitor 2,000 blogs continuously from the UK, Netherlands, America and France
- Share vital information with your colleagues
Use our unique and comprehensive LexisNexis Influencer Index to cut out the noise surrounding your brands online coverage, only focus on the most influential blogs, which will have the greatest impact on your brand.